{"id":13847,"date":"2006-07-21T00:00:00","date_gmt":"2006-07-21T00:00:00","guid":{"rendered":"https:\/\/mb.staging.nhp.cloud\/news\/superfood\/"},"modified":"2006-07-21T00:00:00","modified_gmt":"2006-07-21T00:00:00","slug":"superfood","status":"publish","type":"news","link":"https:\/\/mushroombusiness.com\/pl\/news\/superfood\/","title":{"rendered":"Superfood"},"content":{"rendered":"<p>According to Freshinfo, the Mushroom Bureau in the UK has signed up leading nutritionist Jane Clarke &#8230;<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\"><\/span>\n<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\">According to Freshinfo, the Mushroom Bureau in the UK has signed up leading nutritionist Jane Clarke to front a new PR consumer campaign \u0093Mushrooms \u0096 the Magic Ingredient\u0094 to promote the health, taste and versatility of the product.<\/span>\n<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\">The campaign aims to capitalise on recent research from Penn State University in the US, which revealed that white button mushrooms are one of the richest sources of the powerful antioxidant ergothioneine and therefore more than worthy of the sought-after superfood status.<\/span>\n<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\">Clarke has compiled a report, Mushrooms \u0096 The New Superfood, which outlines the key scientific findings from around the world into the health and nutritional benefits of mushrooms, with a particular focus on several studies which have highlighted the anti-cancer potential of certain compounds in mushrooms.<\/span>\n<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\">The report was launched beginning of July at a Mushroom Lovers\u0092 Luncheon, appropriately held at The Magic Circle in <city w:st=\"on\"><place w:st=\"on\">London<\/place><\/city> a few weeks ago.<\/span>\n<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\">Robert Beelman, professor of food science at <placename w:st=\"on\">Penn<\/placename><placetype w:st=\"on\">State<\/placetype>\u0092s <place w:st=\"on\"><placetype w:st=\"on\">College<\/placetype> of <placename w:st=\"on\">Agricultural Sciences<\/placename><\/place>, who has played a leading role in highlighting the health benefits of mushrooms, was at the event. <\/span>\n<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\">You can download the Clarke report <a href=\"http:\/\/www.mushroom-uk.com\/downloads\/mushroom_final.pdf\" target=\"_blank\" rel=\"noopener\"><b>here<\/b><\/a>.<\/span>\n<\/p>\n<p class=\"MsoNormal\">\n    <span lang=\"EN-GB\"><\/p>\n<p>&nbsp;<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Freshinfo, the Mushroom Bureau in the UK has signed up leading nutritionist Jane Clarke &#8230; According to Freshinfo, the Mushroom Bureau in the UK has signed up leading nutritionist Jane Clarke to front a new PR consumer campaign \u0093Mushrooms \u0096 the Magic Ingredient\u0094 to promote the health, taste and versatility of the product. 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